Directory Submission - Building Name For Your Website

You have developed a new website and are happy the way it has finally shaped up. Now, the next big challenge is to build up a standard reputation for the website, so that it is loved by the search engine spiders. And, it is definitely not an easy task due to following reasons:

• Constantly changing search algorithms of popular search engines.
• Intensified competition existing between various websites.

In order to tackle these two hassles on the road of website popularity, Webmasters across the globe have always trusted few strategies and directory submission tops the charts to bring deserving ranking for your website.

What Is Directory Submission

The online directories are places, where website links are accumulated in different categories and subcategories, so that these are easily recognized by spies employed by different search engines. Needless to say, these directories are most visited destinations of search engines in search of quality website links.

How To Choose Directories

You may come across plenty of online directories by searching on a search engine. But, how to select the most appropriate directories! Here are some tips:

• Free or Paid: If you want to ensure long existence of your website link on a directory, make sure it is a paid directory. However, you may also consider few free directories, but make sure these directories are immensely popular.
• Page rank: The good old page rank enhances the value of an online directory, convincing the search engine optimizers to trust these directories. But, make sure you cross-check the highly ranked websites using other tools and search engines.
• General or Specific: Both! It is a good idea to choose both types of directories. It will stretch the diameter of your website links residing at various established places.

Different Approaches For Directory Submission

The practice of directory submission is employed using different ways, as described her:

1. Manual submission: By following this approach, a team of search engine optimizers submit the website links by personally visiting different online directories.
2. Submission software: In order to increase the pace of directory submission, a number of directory submission software and tools have been launched.
3. Directory submission services: There are many professional companies, which offer directory submission services to make your task easy.

You may choose any of these three approaches, as each one has its own set of advantages for directory submission.

Few Tips To Extract Maximum Benefits It is worthwhile to follow tried and tested tips to extract maximum benefits out of directory submission:

• Take care of anchor text used to accompany your website link.
• Don't forget to vary the website description, while submitting to more than few directories.
• Make submissions to as many directories, as are easy to handle and track back.
• Choose directories allowing you to submit the links of your website's inner pages.

The conclusion is that directory submission endows your website with running legs to win the race of website popularity and you may see yourself fast approaching towards number one position of various search engines.

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Google Adwords Keyword Tool - How to Use it to Create Posts Titles and Choose Blog Topics

Those of whom are earning a living from their blogs know that finding blog topics and titles requires research.

When choosing a blog post title or topic, it is important you take in consideration your reader's desired topics. You need to find out which keywords are being searched for in the search engines.

Using the highest keyword search terms will help people find your blog on search engines and will bring a mass amount of traffic to your site.

Here's 2 ways on how to find the highest keyword search terms with the Google Adwords Keyword Tool.

Finding The Highest Keyword Search Terms

1) Go to the Adwords Keyword Tool.

2) Under Enter one keyword or phrase per line, type in your general keyword(without being too specific) - ex. chocolate mousse, cd player, nike shoes.

3) Hit the Get Keyword Ideas Button.

4) Wait patiently for results.

5) Observe the four columns.

a) keywords: Use the keyword list to find which terms to include in your blog post titles and choose topics accordingly.

b) Advertiser Competition: The more advertiser competition, the harder it will be to get good pagerank results. Try to choose keywords that have little or no advertiser competition if possible.

c) Approx. Search Volume: Use these estimates to determine how many people search for that keyword each month. The higher the search volume, the more traffic you can get from that keyword.

d) Approx. Avg Search Volume: Another estimate of the average search volume for every month. The higher this number, the better.

Another cool way to generate keyword ideas with the Adwords Keyword tool is by using its Website Content. Here's how:

1) Go to the Adword's Keyword Tool.

2) On the left side of the page, under How would you like to generate keyword ideas? click the website content bullet point.

3) Enter your website url under Enter a webpage Url to find keywords related to the content of the page.

a) You can include other pages on your site linked from your url by clicking the check box below it.

4) Hit Get Keyword Ideas and let the tool do its magic!

http://thebusinessofmybusiness.blogspot.com/2008/09/google-adwords-keyword-tool-how-to-use.html

Increase Page Rank Through Effective Use of Keywords

The goal of each and every entrepreneur online who has any knowledge of Google or any of the other major search engines is to increase page rank. The page ranking is probably the major factor that defines whether or not a searcher sees your web page when the search engine results page is displayed. The higher the page ranking, the more likely it is that the first page of results will include the link to your web site.

Keywords Usage

The importance of looking at any and all factors that will increase page rank cannot be denied. One of the easiest factors to identify and utilize is that of the use of keywords. Keywords and keyword phrases are, as the name states, the most descriptive terms about a specific subject. Each niche has its own keywords or buzzwords that draw the searcher to the site in question.

Software

In order to increase page rank for your business web site, you can make use of software that will help you determine the best keywords to use and what synonyms are related to the top keywords.

Placement

The placement of the keywords in the articles, blogs or web pages is important as well. Increase page rank through a process of defining and placing the keywords and you are likely to get more hits or traffic to the web page. As the traffic increases you tend to get more links and more sales which also increases your ranking. It is a win-win situation when your visitors find interesting and informative use of the keywords on your web site and the visitors purchase items from your web site.

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Hubpages and Squidoo - Your Way to Google's Top Search Pages

For a marketer, it is important that his site, blog or article entry, or video land on the first few pages of the search results. That is generally how one can gain more traffic in his site, and consequently, more sales. However, getting a high page rank for one's site is really not so easy. There are literally millions of people posting about the same topics. Thus, every search on a particular subject can generate up to thousands or even millions of result pages. So, the goal must be for your site or entries to land within the first three to five pages of the search results page. People typically have short attention spans so they are likely to check only three result pages before giving up and try out new keywords to get the information they need.

So, marketers came up with various strategies to rank high in the search results pages of search engines such as Google and Yahoo. Most would submit daily blogs and articles and use keywords repeatedly in their writings. Others would post remarkable videos, join forums to get the chance to invite community members to check out their sites. Also, there are those who link their sites with other top-rated sites in order to be recognized by the search engines. All these actually work well. But as more and more people learn about these strategies, the competition becomes tight.

Moreover, search engines also become well aware of the strategies marketers use, thus they begin to design and use new and better platforms to be able to pluck out the best and most helpful and rightfully rank them on the top pages. And for this same reason, Hubpages and Squidoo are currently two of the free hosting sites that are typically ranking high in the Google and other search engines.

Why? Hubpages and Squidoo have standards in choosing which articles are good enough for posting. In short, they have quality control. They have learned that high-quality articles attract significant traffic from search engines. Thus, they focused more on content rather than on quantity. Hubpages and Squidoo have somewhat become experts in their own rights, thus, they have been tagged as authority sites.

By being a member of these sites, your articles, blogs, and videos will automatically be recognized as relevant by search engines, thus putting your entries in an impressive spot in the search results pages. Also, since social networking are exceptionally helpful in optimizing one's presence in the web, being linked to these sites can greatly help in ranking high in the search results.

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5 Common Mistakes That Bury Your Website in the Search Engines

If you have a website, there's a good chance you've asked this question (or a variation of it) many times. You may have even searched online for a solution. After all, there's no lack of companies claiming they can place your website atop the search engines.

If fact, you don't have to look any further than your e-mail inbox to see these promises. Search engine ranking is a common spam topic.

When providing advice on improving search engine ranking, I focus on five components that revolve around your content. But before I tell you how to use them, let's eliminate one myth before going any further.

Spending tons of money on your website has little -- if any -- effect on your search engine ranking. Any attempt to buy your way to the top of the search engines will only leave you frustrated ... and holding an empty wallet.

If you truly want your website in the top positions on search engines, prepare to put in some effort. What I'm about to tell you is not a "lazy man's way" to search engine success.

Instead, you'll find solutions to the 5 biggest mistakes I see on websites as they relate to search engine rankings.

Website Mistake #1: Your content is outdated.

Search engines such as Google crave fresh content. So treat your text as if it was your wardrobe -- and keep it updated. Better yet, commit to regularly adding new content to your website.

Your written words are the most important aspect of your website. When you provide current content that matches your prospects' needs, you encourage repeat visitors and give yourself more opportunities to be found in the search engines.

When writing your new content, keep in mind the following two questions posed by legendary copywriter Robert Collier:

What is the bait that will tempt your reader?
How can you tie up the thing you have to offer with that bait?

Website Mistake #2: You have a low number of incoming links.

The number of other websites linking to your website is an important factor in your search engine ranking. As you build incoming links, your credibility with the search engines grows.

One way I like to boost incoming links is by distributing articles to directories such as EzineArticles, Articlesbase, GoArticles and iSnare.

When you use these free services, you give online publishers the opportunity to post your articles on their sites, blogs or newsletters. So, in addition to increasing your incoming links, your work is introduced to a new audience of prospects.

You can also build links back to your website by writing comments on blogs and forums related to your industry.

Website Mistake #3: Your content doesn't include terms your prospects search.

You can learn what prospects desire by figuring out what terms they search when finding sites similar to yours. This task is easier than you might think.

A great device for finding keywords and phrases to include in your content is the Free Keyword Suggestion Tool from Wordtracker. Simply type in a word or phrase in the search box and, in a matter of seconds, you'll get an estimate of that term's daily search volume.

Once you know your words or phrases, place them where people -- and the search engines -- will see them, such as in headers, title tags (see Mistake #4) and the beginning paragraphs of your copy.

Using a keyword tool is also helpful in coming up with article topics (review Mistake #2).

Website Mistake #4: Your title tags don't match your content.

Title tags are the descriptive text displayed in the blue bar at the top of your browser. Not only are they important for telling visitors what's on each of your website pages, they're essential to high search engine placement.

Many times I see only a company name listed in the title tag area. You might get a little traffic using this tactic -- but only if you're a well-known brand that prospects search. I recommend using terms that describe your product or service.

For example, here's the current title tag from my home page: Phoenix copywriting and marketing consultant, sales letters, seo website content. (Note: I've read conflicting reports on title tag length. This example is probably a little long. However, I'm still testing what length works best.)

Wordtracker's Free Keyword Suggestion Tool can also help you come up with title tags.

Website Mistake #5: You're not using your website statistics to your advantage.

If you have a website, you must monitor your visitor statistics. These reports are a treasure chest of traffic gold that can help you determine where your visitors come from and what terms they search to find your website.

If you see visitors using certain terms over and over to land on your website, write more copy that incorporates these words. This technique is one way to build what's called your "long tail," a term that refers to using 3-, 4- or 5-word phrases that are specific to what you sell.

For example, here are some phrases from the statistics for a debt consolidation site I worked on: "negotiate lower payments with creditors," "contact creditor to lower payment," "secret debt payment plans" and "free debt settlement secrets."

It's easy to see how quickly you can turn any of these phrases into an article. Once you start monitoring your statistics, you'll rarely have trouble coming up with topics for new website content.

Need an easy way to keep track of your website traffic? Try Google Analytics. It's free and only takes a couple of minutes to set up.

Tom Trush is a commercial copywriter for Write Way Solutions (http://www.writewaysolutions.com) in Phoenix, Arizona.

Search Engine Keyword Research - The Bread and Butter of Internet Marketing

Search engine keyword research plays an important role in the online marketing campaign of your website. It is the bread and butter of Internet marketing. If content is the king, keyword is the queen. The internet is a massive library and the easiest and most common way to find the right information that you are looking for is by using the search engines. You just have to enter some keywords that are related to the topic and you get all those websites that provide information that is related to that keyword.

This means if you have targeted the right keyword, the chances of your website getting a higher rank in the search engine results is higher. The demoralizing vice versa is that if you target the wrong keywords, all your Internet marketing efforts will go in vain.

This way, Search engine keyword research is basically about finding the right keywords for your chosen niche so that you could develop the content of your site targeting those keywords. You must know what people are searching for in order to reach websites that are dealing in your niche. You just have to target those keywords and you will be able to reach your audience.

Dominate The Pay Per Click Market

There are many tools available in the online market for search engine keyword research, but most of them are time consuming. You have to put in lots of efforts and time in order to achieve good results. What is more, most of the popular tools are not free. You would need to pay a substantial amount of money to download and use the same. Things are more difficult for beginners as they do not have the technical knowledge that these tools require.

You would want a search engine keyword research tool that offers all the features that you are looking for, but at the same time, is also incredibly easy to use. You will feel better if such a tool is available for free. Some of the free tools have earned rapid popularity because of their user-friendly and amazing features. If not completely free, you can at least download the free trial version. However, it is always better to go for those trial versions that come with full functionality.

Overall, if you want to dominate the pay per click market and document your own online success story, this is the time when you must download the search engine keyword research tool and give it a try. This will open the gateway for you to win visitors for your site and enjoy the resulting revenues.

Yefi Gureni is a co-founder of PPC Bully, a keyword research tool for pay-per-click advertisers that spy on your competition and uncovers your competitors' winning combinations of keywords, ads, merchants and landing pages, so you can dominate the PPC playground.

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The 3 Key Factors to Increase Your Website Ranking in the Search Engine

It is every internet marketers dream to get their web page showing up in the top spot of the search engine. With such stiff competition, is it still possible to achieve that?

Absolutely YES!

All you need is to understand how search engines rank each web page. Every web pages are ranked according to the web page popularity calculated by the search engine algorithms.

Here are the 3 keys factors that search engine used to calculate popularityL

1) Keywords: These are the word that users input into the search engine to find what they are looking for. Therefore you need to make sure that your keyword density must be optimized. Sometime you can even include ways that people might misspell those keywords.

2) Contents: Besides having good keywords in your web page, you also need to have content on your website that target the keywords and the best way to include these kind of content is through having articles that incorporate your keywords. These can give you better positioning on the search engine.

3) Inbound Links: Do you know that the more inbound links you have to your website, the more popular your website is thought to be by the search engine and this can greatly improve your ranking in the search engine. The best way to create more inbound links to your website is through writing and submitting articles to various article directories.

If you are looking into search engine traffic, you must pay extra attention to these 3 key factors when you build your site so that you can get better ranking on the search engine.

Now put this into practice and you will see the result too.

Kelvin Lee is the founder of Internet Success Hub and Internet Product Review Club, a platform that provides informative help for internet marketers of all levels. For more Internet Marketing Strategies, audio mini courses as well as internet product reviews, visit us today.