Search Engines - What Are Keywords

The Internet has grown faster and further then anyone ever expected that is why most World Wide Web users need a reliable way to quickly search for websites that they are looking for. This is where search engines are useful.

Search engines, as a result, have become one of the most prevailing tools on the Internet. They offer the student, shopper, researcher, and a casual surfer or in fact anyone who knows that data is out there the various benefits. They have the ability to narrow down that precise piece of information to a few relevant domains gathered from the enormous area of cyberspace.

So what does this mean for you and your site? To put it very simply, when nobody can find your site, there's really no point to its being out there. How well it succeeds depends at this stage on the popular search engines. In fact, it has been proven many times that a given site is more likely to attract visitors by its search engine ranking than by word of mouth, media ads, and haphazard internet surfing all put together.

Being identified by the leading search engines and getting listed amongst the top ten or twenty search outcomes in the target group have been determined as the most excellent way to increase traffic, but what you ought to do to craft that gain is the tricky part.

Technically, a search engine is a program that probes documents for certain keywords, and then outputs a list of the places where those keywords were found. Search engines are a very broad group of programs, but many people simply use the term to refer to Internet sites that allow you to find text on the web.

While people make use of the phrase search engine regarding the Internet, they are frequently referring to the actual search forms that explores through databases of HTML documents, primarily assembled by a robot. There are essentially three kinds of search engines: First is powered with the help of robots and the next which are powered with the help of human submissions; and the third which is a hybrid of these two types.

Search engine optimization consists of using appropriate buzzwords to put a site link near the top of those that appear on a search engine when someone enters a relevant query. Lots of renowned graphic design firms aid in this process as well as in website design, so that they give you all the essential solutions to your business needs.

The search engines have the ability to narrow down the precise piece of information that you require to a few relevant domains gathered from the Internet. There is no finer means of generating traffic for a website than having it selected by the most popular search engine as one of the top ranking pages in a search query. The method of placing a web page in the top few pages in a search is known as Search engine optimization and this is carried out using proper keywords in the web source. A number of reputed graphic design firms assist in graphic design, web design, optimization etc.

Latest PR 10 Sites (September Update)

It seems that over the last few page rank toolbar updates there has been less to document regarding page rank 10 sites. Over the last two updates we have seen sites like Apple, Microsoft and NASA drop from a pr 10 to a pr 9. However with this last update we have seen even more of a drop.

The only three remaining pr 10 sites are;

* Google.com
* The American Government Homepage
* Adobe Flash Player Download Page

The following sites have dropped from a 10 to a 9;

* Adobe Homepage
* W3C Homepage
* NSF
* The White House Homepage
* W3C CSS Validator
* Adobe Support
* Adobe About Page
* Adobe Dreamweaver
* Adobe Acrobat
* Adobe Download

What does Page Rank (PR) even mean?

Page Rank (or PR) is a scale on which Google rates a site, its ranges from 0 to 10, it is updated quarterly and is a pretty big deal in the search engine optimisation (SEO) world. From the above you can see how rare and how hard it is to achieve a PR 10. Most respected Search Engine Optimisation (SEO) consultants agree a PR4 or above is a highly respected rank.

However Page Rank does not necessary impact upon a websites Search Engine Ranking Position (SERP) and has faced heavy criticism from many professionals. It is however a highly sought after by many webmasters.

How do I find out my Page Rank (PR)?

You can download the Google toolbar from Google which displays in the center the page rank of each site you visit. From this tool you can gauge a understanding of how Google works.

Published by Sam Logan Designer for Firebubble Web Design and Logo Design Company.

5 Ways to Generate Links For Top Search Engine Rankings

They key to top rankings in the major search engines has a lot more to do with the number of links, and the number of quality links, to your web site than it does with any on page search engine optimization techniques like keyword density.

So how do you get these links so you can get to the top of the search engines?

You need to start participating in what is now an interactive internet.

1. Create More Web Properties

What do I mean by this?

Use web 2.0 content properties that the search engines see as authority sites to add your content and link back to your main site.

This means using sites like:

* Squidoo
* Hub Pages
* Blogger
* Wordpress.com

2. Utilize Social Networking Sites

Create profiles for your business on sites like MySpace and Facebook

3. Social Bookmarking

Use a site like OnlyWire.com or SocialPoster.com and bookmark all your content. Be sure to use the long tail keywords you want to rank for in your tags.

4. Article Marketing

Write and submit articles to sites like EzineArticles.com

You'll get links from the article site itself as well as from any other sites that pick up your articles and use them on their sites.

5. Social News Sites

Submit your top quality newsworthy content to social news sites like Digg and Propeller to generate backlinks.

I still get traffic from these sites for submissions I've made over a year ago.

Incorporate these five strategies into your link building campaign and watch your search engine rankings and your traffic numbers move up.

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How to Create Search Engine Traffic

You can increase the traffic on your website in many ways. For most of these methods, you have to spend a lot of money and time to reach your target clients and tell them about your products and services. That is why; you should use search engines to increase traffic on your website. This is a much quicker and cheaper way of generating traffic. Following are some quick tips to create search engine traffic-

a) The first thing you must do is to make your website search engine optimized . This will increase the rank of your website in search engines. Modify your website to suit the specifications of various search engines.

b) The next step is to identify keywords which are useful for your website. Use these keywords in the content of the website in the right density. But don't use popular keywords unless, until they are relevant to your site.

c) The next step is to submit your website in various search engines and web directories. By registering there, your website will be able to appear in the search results.

d) You can also bid for various key words which best describe your website. You should make a list of such keywords in the order of their applicability and bid on the keywords according to that list. This will help you to bid on the most relevant keywords and you won't waste any money.

e) The last step is to promote your website's link by placing it in various public forums, RSS feeds, and blogs etc. which will help you increase the number of people visiting your website.

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Think Local, Go Global For Internet Marketing

Whether your customers are local, national or even international-you should be taking advantage of local search and other local internet marketing tactics to land more clients and boost your sales. Here's why:

Phone Books are a Dying Medium. A recent study by the Kelsey Group found that more than 90% of people looking to buy products or services from a local business start their search on the internet. Surprised the number's so high? Think about it...

* People usually look during business hours-would you traipse around the office to find a phone book, or use the computer sitting right in front of you?
* Websites and even online directory listings often provide more key information than a phone book ad-such as business hours, brands carried, services performed, location, and even price information. So you don't have to make a ton of calls or drive all over to find what you want.
* Some shoppers (including me!) would never call a service firm without checking ratings sites like Angie's List or at least checking the firm's website to make sure they look legit. And it's just smart shopping to check ratings and compare prices online when we've got a purchase to make.

Google loves local. In fact, local internet marketing can be a search engine magnet. Of course, traffic from local searches means higher Google rankings overall-which in turn brings in more of all types of traffic.

* The "Google Maps 10 Pack" of companies is usually the top item under the paid listings on the results page when you search for a business. Ten businesses with one line listings are shown plotted on a map, but each one links back to more information in the Google local business directory.
* The computer's IP address tells Google where each searcher is located, so the first results below the Maps 10 Pack are businesses that include local references in their keywords.
* A number of other local business directories exist, all of which provide links back to your website, further boosting your traffic and overall ranking with the search engines.

Local can be less expensive. Just as it's cheaper to advertise in local rather than national publications, adding geographic modifiers to your pay-per-click search terms can greatly reduce the price you're paying for each click. For example, "financial planner Raleigh" will cost much less than "financial planner" because there's obviously much less competition for the local phrase.

Local doesn't have to mean YOUR locale. If you do a lot of business in other cities-or research shows they're good markets for you-you can also include local references for those areas in your keywords or pay-per-click advertising. This allows you to target key geographic markets for much less than the cost of a national pay-per-click campaign.

The good thing about these tactics is that many are free or low-cost and easy to implement. In fact, aside from pay-per-click advertising, the others are set up once and then you're done. So listen to the recording from last week's teleseminar for more details-and information on a free special report on this topic-later this week!

Tracy Needham, founder of Compelling Communications, LLC, helps small business owners boost their business through compelling copy and marketing strategies that make the most of their time and money. Sign up for her FREE Special Report: The One Press Release You Can Write to Get Thousands of Dollars Worth of Free Publicity at http://www.compellingezine.com (c) 2008 Tracy Needham

How to Submit Your Site to Major Search Engine to Drive More Traffic to a Website

Google, Yahoo, and MSN are the top 3 major search engines in the world. Obviously, there are other search engines that e-commerce owners can submit their sites to; but these 3 heavyweights carry the most benefits. The term "major" really means "most used," and therefore, most visited. Google and Yahoo offer free submission services. Ask requires that you sign up for membership and pay a fee before you can submit your site. You can also submit to other search engines like: LYCOS, MSN Live Search, etc. Here are a few tips as to how you can submit your site to search engines.

One: Read submission rules and regulations.

There are rules and regulations in order for you to submit your site successfully. Usually, search engines' have submission sites for you to read and you must read them. Don't just scan through and click on all "I Accept" buttons and type in nonsensical descriptions of your site. Some of these application forms/registration pages look deceptively simple, when they are not simple at all.

Set some time to really answer all pertinent questions on the application forms, especially if you are paying money to have it indexed or submitted. And you must do this for each and every search engine you are applying for.

One thing you have to remember is that, even if you have successfully submitted your site, this does not mean that your site will automatically increase its traffic by a hundredfold. Submission is only one step of the process. However, being indexed by the major search engines can help greatly.

Two: Submit by hand.

Automated submissions are usually classified immediately as spam and removed from the search engine listings. These promotional gimmicks about fully automated programs that can list your site on a hundred search engines instantly are shams. Automated mass submissions may not get your website penalized, but it certainly may put you at risk of being blacklisted altogether.

If you are willing to spend just a few hours a day to submit your site manually to individual search engines, you can actually garner more results. This means that you have to visit each and every search engine on the web and fill it out individually. Although, you can always hire other people to do the submissions for you, you have to make sure that they submit these by hand as well.

If you are willing to pay money to increase your website's traffic, you can use some major search engine's paid indexing services. This service ensures that your site gets indexed quickly, putting you higher in ranking on the search engine results page or SERP.

Three: Submit once.

Not only will search engines ignore further submissions of your site, you are also wasting valuable time and money trying to submit an already accepted site. Multiple submissions will not improve your site's rankings at the SERPs. It would be best to re-direct your energy into promoting your site through more conventional means like SEO, etc.

Four: Keep monitoring

Once you've submitted your site, monitor your progress, at all the sites you have applied for. Eventually, you have to upgrade your site, or add more pages, and that would be a great time to see if the contents of your pages actually help increase the traffic to your site or not.

Author is publisher of the site Ez Article Marketing, a site with free information and tools for Internet Marketers. Visit site http://www.ezarticlemarketing.com and download a free special report on article marketing.

8 Silver Bullets on SEO Traffic Generation

It is undeniable that SEO is a crucial part of marketing your website over the internet. Every online business owner has to conduct one form of SEO strategy or another to be able to attract traffic to the website. But implementing effective SEO strategies is not that simple because there are a variety of elements that search engines look into before they rank your page at the top. In line with this, here are some simple tips to use SEO as a tool to drive traffic to your site:

1. Don't use trickery. Try to avoid tricking the search engines to make your site rank high. Search engines today are becoming more sophisticated and it will penalize any website that tries to fool it.

2. Avoid using too much flash navigation. While flash may look good on the website; it is impossible for search engines to spider it to know what the content is all about.

3. Always remember the phrase content is king. It is in the search engines best interest to provide relevant information to the searchers. In line with this, it is important for you to provide the kind of content that people are interested in. Don't spam your content with keywords though; make sure that the searchers will benefit from your site as well.

4. Get other sites to link to you. Getting back links to your website will automatically improve your search engine ranking. Take note that search engines frown upon link farm services though because they will put your links with sites that are not relevant to yours.

5. Try to avoid using JavaScript navigation. Search engines cannot understand any of the content that is inside JavaScript. If all your page links are there, you will surely want search engines to find them.

6. Use Google site map. A great way for spiders to get as much information from your site as possible is through site maps. Using Google's own site map is advantageous because it meets all of Google's specifications.

7. Title tags are very effective. This lets search engines know what the texts on your site are all about. Basically, these are the tool tips that appear when you put your pointer on the links on the page.

8. Don't use duplicate content. Never use content that is used on other websites because this can make Google move your site to a supplemental listing which is basically their secondary database.

Author is publisher of the site Ez Article Marketing, a site with free information and tools for Internet Marketers. Visit site http://www.ezarticlemarketing.com and download a free special report on article marketing.