For a marketer, it is important that his site, blog or article entry, or video land on the first few pages of the search results. That is generally how one can gain more traffic in his site, and consequently, more sales. However, getting a high page rank for one's site is really not so easy. There are literally millions of people posting about the same topics. Thus, every search on a particular subject can generate up to thousands or even millions of result pages. So, the goal must be for your site or entries to land within the first three to five pages of the search results page. People typically have short attention spans so they are likely to check only three result pages before giving up and try out new keywords to get the information they need.
So, marketers came up with various strategies to rank high in the search results pages of search engines such as Google and Yahoo. Most would submit daily blogs and articles and use keywords repeatedly in their writings. Others would post remarkable videos, join forums to get the chance to invite community members to check out their sites. Also, there are those who link their sites with other top-rated sites in order to be recognized by the search engines. All these actually work well. But as more and more people learn about these strategies, the competition becomes tight.
Moreover, search engines also become well aware of the strategies marketers use, thus they begin to design and use new and better platforms to be able to pluck out the best and most helpful and rightfully rank them on the top pages. And for this same reason, Hubpages and Squidoo are currently two of the free hosting sites that are typically ranking high in the Google and other search engines.
Why? Hubpages and Squidoo have standards in choosing which articles are good enough for posting. In short, they have quality control. They have learned that high-quality articles attract significant traffic from search engines. Thus, they focused more on content rather than on quantity. Hubpages and Squidoo have somewhat become experts in their own rights, thus, they have been tagged as authority sites.
By being a member of these sites, your articles, blogs, and videos will automatically be recognized as relevant by search engines, thus putting your entries in an impressive spot in the search results pages. Also, since social networking are exceptionally helpful in optimizing one's presence in the web, being linked to these sites can greatly help in ranking high in the search results.
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