Sunday, November 16, 2008

Increase Page Rank Through Effective Use of Keywords

The goal of each and every entrepreneur online who has any knowledge of Google or any of the other major search engines is to increase page rank. The page ranking is probably the major factor that defines whether or not a searcher sees your web page when the search engine results page is displayed. The higher the page ranking, the more likely it is that the first page of results will include the link to your web site.

Keywords Usage

The importance of looking at any and all factors that will increase page rank cannot be denied. One of the easiest factors to identify and utilize is that of the use of keywords. Keywords and keyword phrases are, as the name states, the most descriptive terms about a specific subject. Each niche has its own keywords or buzzwords that draw the searcher to the site in question.

Software

In order to increase page rank for your business web site, you can make use of software that will help you determine the best keywords to use and what synonyms are related to the top keywords.

Placement

The placement of the keywords in the articles, blogs or web pages is important as well. Increase page rank through a process of defining and placing the keywords and you are likely to get more hits or traffic to the web page. As the traffic increases you tend to get more links and more sales which also increases your ranking. It is a win-win situation when your visitors find interesting and informative use of the keywords on your web site and the visitors purchase items from your web site.

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