How to Create Search Engine Traffic

You can increase the traffic on your website in many ways. For most of these methods, you have to spend a lot of money and time to reach your target clients and tell them about your products and services. That is why; you should use search engines to increase traffic on your website. This is a much quicker and cheaper way of generating traffic. Following are some quick tips to create search engine traffic-

a) The first thing you must do is to make your website search engine optimized . This will increase the rank of your website in search engines. Modify your website to suit the specifications of various search engines.

b) The next step is to identify keywords which are useful for your website. Use these keywords in the content of the website in the right density. But don't use popular keywords unless, until they are relevant to your site.

c) The next step is to submit your website in various search engines and web directories. By registering there, your website will be able to appear in the search results.

d) You can also bid for various key words which best describe your website. You should make a list of such keywords in the order of their applicability and bid on the keywords according to that list. This will help you to bid on the most relevant keywords and you won't waste any money.

e) The last step is to promote your website's link by placing it in various public forums, RSS feeds, and blogs etc. which will help you increase the number of people visiting your website.

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How to Remove Negative Web Pages Using Online Reputation Management Provider

So, how do you remove negative web pages? Below are listed some effective techniques that work.

These techniques and strategies relating to online reputation management are built on a foundation developed over a period of more than 10 years on the Internet, specifically SEO marketing and top page placement for many clients. Although online reputation management is the opposite of SEO -- moving (negative) web pages to the BOTTOM of the search engines rather than the top -- companies that take a full service approach to Internet reputation repair and management are likely to produce top results. Remember, consumers use search engines to gather information. When they undertake a search for you or your company, your hope is that your own website is high up on the search results list. Negative information will ultimately lead to problems in many areas, including sales, public relations, recruitment, financials, image and reputation. In other words, big time damage.

First, begin by registering new domain and sub-domain names which will contain positive content about you or your company. When properly spidered, these pages will distribute positive communications that will displace the negative web pages and postings from search engine results.

Online reputation management, when properly done, allows you to influence the 'conversation' by eliminating negative sites in the blogosphere, on consumer complaint sites, social network sites, from competitor attacks, law suits, and forums. Because of the speed at which information gets exchanged, you need to take control of the dialogue and appear positively in the top listings across the major search engines.

Second, participate in professional social network sites, such as LinkedIn. Share common interests and information with participants who can add endorsements that become visible amongst members and influence search results. There are many 'secrets' and 'back door' sites known by ORM experts for creating high page rank backlinks for quickly indexing your site on Google for top page placement. Again, the idea initially is not removing negative web pages, but pushing them down to page 3, 4, and so on. The good news is most users rarely look beyond page one of the major search engines. (Be sure to monitor these social networking sites!)

Next, make sure that your corporate site is fully search engine optimized and appears at the top of results lists for your name and brand. If you have more than one site, the same attention should be given to all your sister sites and corporate blogs. Also, be sure to encourage your employees to blog. They are on your side and these blogs can also be search engine optimized.

Resources

ReputationDR, Copyright 2008

Hart C., Blackshaw P., Internet Inferno, Marketing Management, January/February 2006.

Fernando A., Big Blogger Is Watching Your Reputation Management In An Opinionated, Hyperlinked World, Communication World, 7/1/2004.

Walsh T., The Reputation Vortex, Spiro Press, 2003.

Alsop R., The 18 Immutable Laws Of Corporate Resolution: Creating, Protecting, and Repairing Your Most Valuable Asset, Wall Street Journal Books, 2004.

These are just a few techniques and strategies for removing negative web pages. For more information on removing negative web pages, visit ReputationDR. Ask about their new positive Page One Guarantee in One Week from commencement of project. Don't worry, in the rare instance that your case is so egregious that the ReputationDR cannot meet this guarantee, your money will stay in your wallet.

The Importance of Using Anchor Text

Anchor Text can be described as a statement or text you click on a webpage, which takes you to another page or website. So it is a link to another site or page. Anchor text is considered very important by all the major search engines. It gives your visitors useful information about the content of the page you're linking to and so it helps your website to achieve higher ranks in all search engines.

It is advisable to use keywords in the anchor text. The main advantage of using this is that if many people link to a web page using a set of keywords as anchor text, that page will rank very highly for those keywords. Thus it increases the rank of your page as it helps more people to link to you using those keywords as anchor text. The position of the link is also very important. For more benefit, links should usually be placed at the top left or the bottom right of the web page.

An important point to understand is how to do the Anchor Text Optimisation. This helps in showing the relevancy of your web pages to key search engines to help in ranking for desired keywords. There are two ways of doing it, first is doing it internally and second is doing it externally.

The internal anchor text optimization means optimization within a website i.e., the web pages within a website are linked from one page to another using the related keywords as anchor texts. Now if a web page has a hyperlink to another web page then instead of using generic words as the link text (anchor text). specific and related keywords can be used.

The external text optimization means optimizing anchor text in the inbound links that a site gets. In this kind of text optimization, inbound links from websites, directories, forums and blogs are made using necessary keywords as anchor texts.

The most important element in an anchor text is the keyword.

Some of the main reasons why is it important to use anchor text are:

• When search engine spiders index a site, they look for anchor text.

• Since the anchor text is highlighted, it makes it easier for the visitor to see the phrases to click and thus increases the readability of the site.

• It enables the reader to go deeper into the site and so is a big help in increasing the interactivity of the site.

• The use of relevant keywords in the anchor text makes it easier to establish links.

• It helps the reader to focus to a specific topic.

Best Practices for Using Anchor Text

• External links: Relevant anchor text should be used by links coming from other URLs. You can mix and match the keyword phrases targeted through anchor links to associate keyword phrases with specific internal pages.

• Correct and precise anchor text phrasing. You have to use precise words to describe the contents of the site. No need to add, 'click here' as it is not required and is nondescript. The text should just be a short descriptive phrase. It should be enough to explain to the reader exactly what he is clicking on.

• Navigation maps: A great place to put keyword-enriched anchor text is at the bottom of each page of the site. This is also called the navigation map. These links should be correctly phrased, as site visitors and search engine spiders will definitely use these.

• Use links wherever required. Links should not be restricted to just the top and bottom but they should be found throughout the entire page wherever required.

• Broad anchor text phrasing: you must use a broad topic for an anchor text link when you link the page to covers a broad topic. For example the anchor text 'online jobs' should be used in the website that links to a page with information about various jobs available online.

In conclusion, in an endeavour to promote a site and ultimately make money online, we can see that Anchor text is very important. Firstly because it tells the search engines what the page is all about, and secondly as it also improves the ranking of the site in search engines and therefore helps the visitor interact properly in the site.

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How to Increase Your Website's Search Engine Ranking

How high does your website currently rank on search engines? One of the most important things that a company should focus on when it comes to promoting their website is their rank on the search engines. It's the rank that is going to decide how they listed in search results and what number they are on the search results. Having a better rank is something that every business owner strives towards for their own website because they know how important it is and how much it can affect their business. Here are some ways that you can increase your search engine rank.

Title bar

One of the most overlooked techniques in increasing your search engine rank is the title bar. If you want to increase your search engine rank, you should make it so that the title bar contains the keywords that are most important on your home page. Click on the links on your website and see if the words in the title bar change. They should change depending on what page of your website you are on. Another thing about the words in your title bar - they shouldn't repeat more than one time, and the repeated words shouldn't be appearing next to each other. Look at your title bar and see if these guidelines are followed.

Content

Something else that affects a search engine rank is the content that is on a webpage. So that means you are going to want to focus on words on your webpage instead of a lot of flashy graphics. Make sure that the text on your website has the keywords that are important and the ones that your potential customers are going to type into a search engine. You should have at least 250 words per page. If you think that isn't possible, you can even get by with 100 words if they are well written.

Links

The last thing that will affect a websites search engine ranking is the popularity of a website's link. In fact, nineteen out of the twenty search engines use it in the algorithms of ranks. What does this mean? It means that search engines boost the rank of websites that are linked from quality sites that are related to the other site. Are you interested in finding out what sites link to yours? Do a search for free tools that check your link's popularity. If you find that you aren't being linked to a lot of sites, you want to start a campaign to increase your links.

Search engine ranking is something that every business owner on the Internet should think about, because it's a very important Internet marketing tool. When you have a better search engine rank, more people are going to be able to find your website and therefore people are more likely to buy your products and services. Use the tips above to increase your search engine rank and you will find that people are going to be coming to your site and your customer database is going to increase. Search engine rank is something that everyone should concentrate on and remember.

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Free Google Advertising - Can Organic Listings Really Get You 1,000 Visitors Per Day?

If you are not using search engine marketing to promote your website or business then you are being left in the dust by your fellow internet marketers. It is vital that you have a grasp of Google and understand the methods to get free Google advertising. The natural rankings are what people tend to click on more than AdWords campaigns. Why? Because they are more centered and people realize they are more likely to find quality information.

So here are a few strategies you can put to good use in order to attract 1,000 visitors per day to your website using free Google advertising:

1. Start a blog via squidoo or wordpress. These are two amazing resources that you should take full advantage of on a daily basis. The search engines are head over heels for blogs right now, especially Google. I know people that are making a full time income online strictly from blog advertising.

2. Write articles to gain a search engine presence. I can tell you right now that over half of the articles a write gain first page exposure on Google. The key is to do some keyword research and write quality articles with unique content. This will boost traffic to your website instantly!

3. In order to get the most from free Google advertising, you need to learn the techniques practiced by seo professionals. Many people make this out to be magic that only a handful of people know. That is ridiculous and if you commit to learning these methods you could have 1,000 visitors per day to your website or blog easily.

In order to have success with free Google advertising you must be willing to put in a little hard work. However if you make this your mission and never quit you will see some fantastic results.

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Advertise Free on Google - How to Saturate the Search Engines With Your Website Or Blog

First of all I want to go ahead and put the myth to rest. No matter what anyone tells you SEO strategies work wonders and their are many ways to advertise free on Google with your search engine marketing. Given my expertise on the subject matter at hand, I can honestly tell you that I have tons of my websites or links to my site on the first page of Google. How did I manage to pull it off? Here are three strategies I use everyday to help my search engine marketing.

1. Write articles. Article marketing is one of the most powerful tools on the planet today. It is amazing that not more internet marketers are using this strategy to advertise free on Google. This is a great method to get your site ranking high one search engines, and it will increase your credibility as an authority in your target market.

2. Quality content in the form of blog submissions. Submitting or publishing unique content to your website or blog is a fantastic way to generate traffic your your website or blog. The search engines love blogs and blogging is a great way to advertise free on Google.

3. Using somewhat advances SEO techniques can generate flooding traffic to your website or blog. This is how most dominant websites advertise free on Google. By having unique and quality content that is properly optimized you will get a first page ranking on Google. It's that simple.

Educate yourself in SEO methods as this will be the number one way to drive targeted visitors to your website or blog. Good luck with your free Google advertising!

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Embed Video Playlists For Higher Page Rankings

It seems like everyone is excited about improving the page rankings of their web pages by embedding contextually related videos. But most people are completely overlooking the power of the video playlist. The difference is noteworthy in terms of the total amount of time your visitors actually spend on your web pages.

What has time duration got to do with your page rankings? Suffice it to say that search engines factor this in when they determine the value of your web pages.

Have you ever seen those Internet videos that automatically load the next video in sequence without you having to lift a finger? Well, what you experienced was a video playlist. Video playlists enable you to show one video after another to your visitors and viewers in a sequence that you determine without them having to do anything.

An Ideal Scenario:

1. A new visitor arrives at your web page.

2. They notice you have an embedded video and decide to watch it.

3. They end up spending more time at your web page because of the video.

4. They notice that the first video is followed by a second video automatically.

5. Your visitor stays for the next video in the playlist, and so on.

6. Search engines record the amount of time your visitor spends on your web pages.

7. They also factor the amount of time into their page ranking of your web page.

8. Consequently, web pages with videos often rise faster and higher in rank.

9. This results in more free traffic to your web pages with videos.

10. All things remaining equal, the entire cycle repeats itself on a larger scale.

Video Playlists and "Scalability":

There is another very practical reason for embedding video playlist players, and it actually has more to do with "scalability" than anything else.

If, for example, you have ever uploaded a large video file to an Internet video site, you already know that it can take a very long time to upload. But it can also take a long time to download that file when your visitors are watching it. Even worse, long videos can bog down servers very quickly. That's why most video sites will not accept videos that are longer than ten minutes.

Video Playlists are Great for Training Videos:

Let's say you have an hour-long series of training videos that you want to upload. You can upload the segments and link them together as a video playlist. Then your visitors will be able to see the entire hour-long training.

The end result will basically be the same as if they saw it as one hour-long video, of course, because the playlist serves up the next video as needed in the sequence automatically.

Incidentally, it is worth noting that "How To" and training videos are among the most popular videos on the Internet, and playlists are a great way to deliver them.

So as you can see, video playlists provide a great solution for the "scalability" issue. Suddenly, the possibilities are unlimited in terms of duration of the video content that you can deliver to your visitors. Better still, they can enjoy all of it without having to click to another page to see the next video.

Added Bonus:

If you make your playlists "embeddable," your visitors can even embed them into the HTML code of their own web pages. Of course, this ultimately means even more free traffic for you. The Internet video hosting sites where your videos are located also like it when you make your videos and playlists embeddable, because this ultimately means more traffic for them as well.

In Summary:

Web pages with embedded videos seem to skyrocket in the search engine listings. By embedding video playlists into your web pages, you can increase the duration of time that your visitors stay at your web pages. A single video may keep your visitor's interest for ten minutes. But a playlist can remove the ten-minute time constraint, because you can make a playlist as long as you need it to be. As your viewers watch one video after another, the search engines also take note. Consequently, longer visits can result in higher page rankings and even more free search engine traffic for you.

Damien Jordan is a California Credentialed Educator, and he is an alumnus of the Dartmouth College Class of 1989. He is a member of the LinkedIn groups Ivy League Alumni and Dartmouth College Alumni. His teaching credential from the California Commission on Teacher Credentialing is in Industrial and Technology Education. Damien has a passion for teaching people the skillful use of the tools that are necessary to build a successful home-based Internet business.

Visit http://www.best-home-business-tools.com to learn more about Damien Jordan's interests.

Visit http://www.best-home-business-tools.com/video-playlist-tutorial.html for a step-by-step demonstration of how you can create a video playlist and embed it into the HTML code of your own web pages.